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Automotive Consumer Survey 2023 (Full ver.)

Asahi Kasei’s latest global car user survey gives insights into the brand loyalty and buying behavior of car users in the four major automotive markets.

This download content includes the followings:
- Brand Loyalty / Buying motivation
- Electromobility
- Autonomous Driving (New!!)
- Sustainability (New!!)

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*The survey was conducted in December 2023. In January 2025, additional results of the survey were published.