Mobility-related information website
Must Haves for Your Car Development
Accelerate Your Insights
- Get the latest in automotive consumer surveys
(Sample size of 4,000 people across Germany, Japan, the USA, and China)
(Sample size of 4,000 people across Germany, Japan,
the USA, and China)
Includes important consumer insights such as,
- Motivations for changing car brand
- When buying your next car, what is important to you?
- Brand loyalty
- Will you choose an EV?
- Motivations for changing car brand
- When buying your next car, what is important to you?
- Brand loyalty
- Will you choose an EV?
- Most valued interior characteristics in autonomous vehicles
- Preferred activities in an autonomous vehicle
- Influencing factors to buy an EV
- How do you characterize a sustainable car?
- Most valued interior characteristics in autonomous vehicles
- Preferred activities in an autonomous vehicle
- Influencing factors to buy an EV
- How do you characterize a sustainable car?
Creating for Tomorrow
Asahi Kasei’s newest global car user survey gives insights into the brand loyalty and buying behavior of car users in the four major automotive markets: Germany, the United States, China, and Japan. It also provides background information on reasons for consumers’ hesitance to switch to electric cars.
Recommended for those who:
- Plan and develop new automobiles and parts
- Are interested in consumber brand awareness of automobiles
- Monitor overall EV acceptance in the market today
- Exploring the development of autonomous driving
- Concerned with sustainability in automobiles
Features of Asahi Kasei's report
-
feature
01Exclusive data from a highly reliable survey conducted by a research firm in Germany
-
feature
02Large sample size, with aproximately 4,000 consumers in the four major automobile markets surveyed
-
feature
03Includes important data when considering the future of mobility, such as EVs and autonomous driving.
Consumer research in
4 categories
-
01Brand Loyalty & Buying Motivation
In future automobile development, it is necessary to understand consumer needs and be more aware of the influence of brands. Therefore, we've researched brand loyalty and purchasing decision factors in various countries around the world.
-
02Electromobility
Further innovation is required for EVs to be accepted by more users. The results show that the next car choice consumers will make varies by country
-
03Autonomous Driving
Fully autonomous vehicles are expected to become like mobile living rooms. Automakers and suppliers will need to create new designs that meet consumer needs while ensuring optimal space.
-
04Sustainability
Consumers' understanding of sustainability has grown in recent years, and much attention is paid to it when purchasing a vehicle. On the other hand, the content of this concept has varied greatly from country to country.
FREE download
■Brand Loyalty & Buying Motivation
- ・Brand loyalty
- ・Motivations for changing car brand
- ・When buying your next car, what is important to you?
■Electromobility
- ・Will you choose an EV?
- ・Influencing factors to buy an EV
■Autonomous Driving
- ・Most valued interior characteristics in autonomous vehicles）
- ・Preferred activities in an autonomous vehicle
■Sustainability
- ・How do you characterize a sustainable car?
Please fill in the boxes and press "Submit"
The form may not be displayed if you are blocking ads. Sorry for your inconvenience, but please reload after removing the display restriction.